±±¾©Èü³µpk10 and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity. In this second instalment of a four-part video series, we explore if an ad can ever be too relevant' and why ad blockers may not be the enemy after all...
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Why ad blockers are 'a wonderful thing'...
We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy