What does your job involve?
Creating brand partnerships with live music events.
What's it like working for Big Fish Events?
We have a vibrant, energetic and creative team who really care about the projects we work on. We work with some great brands, but better still we get to be a part of some of the UK's coolest festivals and live music events such as V Festival, Big Chill, The Warehouse Project and Camden Crawl. The enjoyment of what we do is infectious.
What qualifications and experience do you need?
A calm head and a talent to think creatively. The ability to listen helps in order to really understand what brands are trying to achieve, while also taking into consideration the needs of the project. A passion for music is also an advantage.
How do you spend a typical day?
It depends on the time of year. In autumn/winter, I work with brands to come up with creative concepts to synergise them with the properties we represent. When it comes to spring/summer, there is a lot of standing around in fields and making sure that Big Fish is delivering what has been promised to both parties. My day also involves getting my eldest daughter up and out to school for 8.15am and trying to get home in time for milk and bedtime stories - theirs, not mine.
What's the best thing about your job?
Being part of an ever-developing live music industry and having the opportunity to attend some incredible events.
And the worst?
Getting up in the morning having attended some incredible events.
What keeps you awake at night?
Apart from the obvious stuff like my children and their future, it tends to be an annoying detail of a work issue, rather than the big things.
Who helped you get where you are?
Everybody I have worked with, good or bad. I firmly believe all experiences are lessons you can learn from, and everyone can teach you something that can help you move forward.
Who do you aspire to be like?
My wife. I have never met anyone with so much energy, drive and enthusiasm for life.
* Got an interesting job ? E-mail harriet.dennys@haymarket.com
Feature
This Is What: I Do Robert Guterman, Big Fish Events
Robert Guterman is managing director of Big Fish Events
