The annual attraction doesn’t open until this Saturday (19 November), but Wellpleased has already begun construction in the store’s Ultra Lounge.
This year’s grotto will have an ice palace theme with ice walls created by Q Division and hi-tech interactive areas for children to get involved in.
Once the build is complete Wellpleased will hand over to Selfridges’ visual merchandise team, Melbry Events, which will manage the space throughout the festive period.
Stay tuned to for pictures.
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