Coors - Good morning, Coors consumer helpline, how can
I help?
Mktg - Hi, I'm trying to get through to a customer helpline.
Coors - What would it be regarding?
Mktg - I've heard about a new beer you're launching for women, I just wanted to get some information.
Coors - Bear with me one second, I'll just put you on hold a minute. [Mktg holds]. Hi, sorry to keep you waiting there. We've got no new information currently, regarding any new products.
Mktg - Oh, OK. My friend was telling me about it, that's all. So there's no customer services that would know?
Coors - Obviously, if a product has been launched into the public, we simply don't get any information about that.
Mktg - So how do I find out?
Coors - What sort of information are you looking for?
Mktg - I do like drinking beer, but I often don't, because of the calorie content. So when my friend mentioned this new beer, I just wanted to find out.
Coors - Until there is a product coming out, until it is out and launched, we wouldn't have any of that information anyway.
Mktg - So there's no way...
Coors - No, because it's not being brewed at the moment. If there is one going to be made, there's no information we could give you, because it isn't here.
Mktg - I'm sure my friend said she'd read it. I thought this was common knowledge.
Coors - No, we've certainly not been made aware of anything.
Mktg - Is there product details on your website?
Coors - We've got the information of products that are already out. What are you looking for?
Mktg - Calorie contents, really.
Coors - Which beer do you drink?
Mktg - The Coors one.
Coors - Coors light?
Mktg - Yes.
Coors - The calorie content for a 300ml bottle is 97.8.
Mktg - OK, thanks.
Coors - Thanks, bye.
Verdict - I found it strange that the call-handler had not been briefed on new products that were in the pipeline, and although my questions were genuine, she seemed to become slightly abrupt. Granted, she had no information on the new launch, but I would have expected her to direct me sooner to other beers with a low calorie content.
Score - 3/10