Daniel Guest, head of iTarget at Wegener, says the tool provides a new approach to geodemographic analysis.
He claims that iTarget out-performs competing neighbourhood classification systems by adopting a different approach to profiling consumer data.
"By scoring each UK postcode individually rather than whole neighbourhood types we are able to rank areas more efficiently, resulting in far higher response rates," Guest said.
The product, to be found , allows marketers to not only profile and map their customers, it enables them to order targeted prospect data and plan door-drop campaigns, without being a trained analyst.
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