Wegener improves online analysis and profiling tool

LONDON - Wegener Direct Marketing is aiming to cut costs for prospect data with improvements to its online analysis and profiling tool, itarget.net.

launched last year and claims to be the only site in the UK where users can create a profile report and prospect site in one move online, enabling the online building of prospect datapools.

Until now, companies building customer profiles have had to spend time searching for matching profile data offline, according to Daniel Guest, head of itarget.net. "With this new development, clients can now profile, segment, and order prospect data in one place online, saving time and money," he said.

The minimum order value will be 拢200 with costs starting from 拢40 per 1,000 names. The upgraded service is available from May 20.

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