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Weetabix has launched a £1.8 million ad campaign to promote its chocolate-flavoured cereal. The work, created by Bartle Bogle Hegarty, features a TV spot that sees siblings arguing over who has a bigger day ahead of them, so they can eat the last Weetabix with chocolate. The 30- and 40-second TV spots will run for four weeks and are supported by digital activity including a Mumsnet partnership and a Facebook app that allows users to put products straight into online supermarket shopping baskets. The ad was created by Ed Cole and Lewis Mooneyn, and directed by Neil Gorringe through Moxie Pictures.