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Weetabix 'fuel for big days' by BBH
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Advertiser
Weetabix -
Agency
BBH -
Sector
Food and Drink and Grocery food
Weetabix repositions itself as 'ideal start for dealing with a busy day' in a 拢7m campaign, the first by Bartle Bogle Hegarty since winning the business.
Focused on family rivalries, the campaign features a series of 60' and 30' commercials focused around a typical British family’s debate over who has the busiest day.
Supporting the TV spots, a series of radio ads and smartphone initiatives are included in the campaign with social media and YouTube activity.
