This week's Marketing cover: Illustrating the Facebook Direct Deals story

Social Media

March 07, 2012

How long?

1 minute

This week's Marketing cover: Illustrating the Facebook Direct Deals story

Work Club chief executive Martin Brooks, creative partner Ben Mooge and designer Dan Scott talk us through this week's (7 March) Marketing cover design.

Marketing cover image: by Martin Brooks, Ben Mooge and Dan Scott (7 March 2012)

Click on the image to enlarge.

We asked Work Club, Marketing's Digital Agency of the Year 2011, to design a cover to highlight the continued commercialisation of Facebook.

"Behind Facebook's imminent $100bn IPO is the spiralling cost of supporting a billion users," says Martin Brooks, Work Club's chief executive.

"This puts it under intense revenue pressure. Global brands are keen to sign top-to-top deals, but the ROI relies on the quality of the user experience going forward.