Iconic jeweller Tiffany & Co. is set to open an immersive installation at the Old Selfridges Hotel in London on Friday (3 July). The activation will recreate Tiffany's New York world and is set to feature a subway car, a bar and the Manhattan skyline.
Fifth and 57th has been designed to celebrate the opening of the jeweller's new boutique within Selfridges on Oxford Street.
When: 3-12 July
Where: 1 Orchard Street, Marylebone, London, W1U 1QZ
Having launched at Westfield Stratford City last weekend (27-28 June), Neilson Active Holidays' virtual reality installation is heading to The Bullring in Birmingham this weekend.
The activation aims to give consumers the chance to test-drive holiday destinations such as Andorra and Greece, while visitors who share their 360-degree experience using the hastag #Neilson will be in with a chance of winning a holiday from the travel company.
When: 4-5 July
Where: Bullring Shopping Centre, Birmingham, B5 4BU
Shrek's Adventure
DreamWorks' latest permanent experience, Shrek's Adventure, opened in London yesterday (1 July). The attraction promises to transport families into the kingdom of Far Far Away through animation, story-telling, live shows and a mirror maze.
Attractions include Shrek's Swamp, Rumplestiltskin's Carriage, The Poison Apple Pub and the DreamWorks Arrivals Hall, which features other characters from the animation studio such as Kung Fu Panda.
When: From 10am-6pm, 1 July onwards
Where: Riverside Building, County Hall, Westminster Bridge Road, London, SE1 7PB
New Look at Wireless festival
New Look has claimed the headline sponsorship of London's Wireless festival for the first time and it will be activating on-site. The retailer's Hangout space will host exclusive music performances, a street style competition and a grooming area, where guests can tidy up their look with the help of professional hair and beauty stylists.
The venue also includes a green screen booth that will transport guests to the main stage for a photo.
When: 3-5 July
Where: Finsbury Park, Haringey, London, N4 2DH
Water brand S.Pellegrino is popping up this weekend on the banks of the Thames for a Michelin-style experience. Live in Italian, Live from London will feature top chefs including Theo Randall and Phil Howard, who will interact with guests as they cook up Italian-style dinners using British ingredients.
Lunchtime slots are also available to book on both days.
When: 3-4 July
Where: Potters Fields Park, Southwark, London, SE1 2AA
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