Feature

Weekender: An espresso martini party from Bailey's, avocado dining and Elle's #FashFit event

This weekend (8-10 April) sees a raft of brand activity at the London Coffee Festival, the launch of Whirlpool's avocado-themed dining events, and Elle magazine's #FashFit event with Swarovski take place.

Brands activating at the London Coffee Festival include Bailey's, Rachel's Organic and Hotel Chocolat
Brands activating at the London Coffee Festival include Bailey's, Rachel's Organic and Hotel Chocolat

Bailey’s, Rachel’s Organic and Hotel Chocolat are among the brands that have experiential activity planned for the London Coffee Festival this weekend. The organisers have teamed up with Bailey’s for the event’s launch party on Friday (8 April) where the brand is to create a two special Bailey’s based cocktails, while artist DJ Yoda and other musical acts will be performing throughout the night.

During the four-day festival Rachel’s Organic will operate a pop-up milk bar, while Hotel Chocolat is to host a School of Chocolate and launch its debut ice cream product.

When: 7-10 April

Where: Old Truman Brewery, Brick Lane, London E1 6QR

The #FashFit event will celebrate the launch of Swarovski's new activity tracker (@SwarovskiUK)

Elle magazine has partnered with Swarovski for a fashion and fitness event at The Hoxton in Holborn, London, on Saturday (9 April). It has been devised to launch the jewellery brand’s new activity tracker product, and will cover trends in fitness, fashion and nutrition. 

There will be bookable sessions throughout the day, with activities to include a high-intensity training session, and a talk on the top Spring/Summer 2016 fashion and beauty trends.

When: Saturday 9 April

Where: The Hoxton Holborn, 119-206 High Holborn, London WC1V 7BD

The quirky menu will celebrate the 'coolest fruit in town'

Home appliance brand Whirlpool is to launch an Avo-Brunch Pop-Up on Sunday (10 April) which will showcase its kitchen equipment along with the possibilities the trendy fruit offers when it comes to creating tasty dishes. Guests at the pop-up will enjoy a three course meal and a cocktail, with meals such as an avocado pearl barley risotto with crab and pea shoots available.

When: 10 April and 8, 28 and 29 May

Where: The Printworks Kitchen, 26 Rosebery Ave, London EC1R 4SX

The exhibition will celebrate free events and their contribution to UK culture (eventbrite.co.uk)

Eventbrite opened its first multimedia exhibition yesterday (6 April), which will remain in situ until Sunday. Located at the Oxo Tower, it highlights the importance of free events to UK culture, and features more than 300 multimedia pieces, including photographs, audio and video.

When: 10 April

Where: Oxo Tower, Barge House Street, South Bank, London SE1 9PH

The exhibition will take over the ArcelorMittal Orbit from 2-10 April

Taking place at the ArcelorMittal Orbit until Sunday 10 April is Lego artist Warren Elsmore’s exhibition Bricks in the Sky. The venue will house some of the world’s most renowned landmarks, such as The Empire State Building and the Eiffel Tower, in Lego form. Bricks will also be scattered around the venue for visitors to play with and build their own creations.

When: Until 10 April

Where: ArcelorMittal Orbit

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics