Beauty brand Burt's Bees will bring its interactive 'Wall of Kisses' to Birmingham this weekend, in celebration of the brand's new lipstick range. Guests are invited to virtually experience all 18 shades of the new collection, as well as test out the 'magic mirror’ selfie touch screen and get to know the product at two lipstick consultation areas. The 'Wall of Kisses' itself is comprised of a giant photo montage. Make-up artists are on hand to offer guests mini lip consultations, and visitors also have the chance to win the entire lipstick line-up by sharing images of the experience across social platforms, and tagging @burtsbeesUK with the hashtag #lipstickthatlovesyouback. Brand experience agency Fuse worked with Burt's Bees to deliver the activation.
Where: Birmingham
When: 17-19 March
Italian beer brand Peroni Nastro Azzurro has brought its House of Peroni back to London for an immersive art-themed experience. The event aims to blend art and technology together, and invites guests to virtually step inside the pieces of art, and explore their own artistic talent using the Tilt Brush under the guidance of an expert. Participants will also receive a complimentary Peroni Nastro Azzurro or infusion from the menu, as well as a signed print from their artist host and a digital keepsake of their own artwork sent to them to share on social media.
Where: Central London
When: 15-18 March
New body care and fragrance brand Button & Wilde is celebrating its launch with a luxury pop-up in central London, and invites guests to to step into a secret, magical garden designed to heighten their senses with an array of fragrances. Visitors can unlock a secret garden door to find a printing area where they can customise their bottles with a range of designs, including their own photos. A designated Instagram corner will give guests the chance to pose for photos surrounded by flowers and nature.
Where: London
When: 17-18 March
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