The whisky brand will be bringing back its crowler machine, which it used to activate at last month, allowing guests to create their own Auchentoshan & Ale drink in a branded beer can.
Auchentoshan will be celebrating its first street food partnership of the year, as Smokey Tails will be onsite at the 'Can-archy' party to provide visitors with Auchentoshan-infused BBQ food, such as chicken wings in an Auchentoshan, maple & orange glaze and a brioche and butter pudding with Auchentoshan apricot marmalade.
The event also marks the first time consumers can test out the new Auchentoshan & Ale menu in the UK, which will feature cocktails such as You’re Bacon Me Crazy, Chocwork oOrange and Club Auchie-Cana. In addition, the brand will be bringing a taste of its Glaswegian home to the event with DJ Jasper James performing to give guests the full party experience.
The whisky brand has also teamed up with Barworks to host also Auchentoshan & Ale workshops as part of London Beer Week.
More:
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .