The Week: Media Reviews - MTV changes media focus

MTV UK has called a pitch for its media planning and buying account, currently held by Equinox.

The review is being handled by the AAR. MTV spent £1 million on advertising last year, mostly on MTV One shows such as Totally Jodie Marsh and Crazy in Love, but is now planning to launch campaigns to promote the rest of its channels and its website. The majority of creative will be produced in-house.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content