The sponsorship deal covers programmes on Channel 4, More4, E4, and 4OD, including ER, Dirty Sexy Money, Brothers and Sisters and Shameless. Separately, B&Q has signed up to sponsor Channel 4's property strand, 4homes, which includes programmes such as Grand Designs and Location, Location, Location, in a £5 million deal. The one-year sponsorship starts from 1 January next year across C4, More 4, TV and PC VOD and www.channel4.com/4homes.
The Week: Media News - Site backs more C4 shows
The insurance price comparison site Comparethemarket.com has extended its sponsorship of dramas on Channel 4 for an extra year.
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