ITV and The Radio Centre have submitted complaints about the site, which promises on-air branding and free tickets in exchange for sponsoring high-profile events covered by the broadcaster. The BBC said that sponsorship of events rather than the programmes themselves is permitted under its charter and editorial guidelines.
The Week: Media news - BBC pulls sponsorship site
The BBC has been forced to pull its website, bbceventsponsorship.com, which promoted sponsorship opportunities around events such as the Proms, Children in Need and Sports Personality of the Year.
.jpg)
.jpg)