The bank has said that there will not be a formal pitch for the business and that alternative arrangements are being made with its existing roster agencies. At the same time, the bank has appointed LBi to work on a redesign of its online banking service. The three-year project will see the agency rebuilding the company's website to become more customer-centric.
The Week: Digital reviews - Lloyds TSB drops Digitas
Lloyds TSB has removed Digitas from its digital account after a three-year relationship.