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Comparative advertising on buses has suffered a setback after a ruling

by the Advertising Standards Authority against Burger King.

Its ad boasted ‘60% more beef than them’, and used the McDonald’s

symbol. But McDonald’s said the ad related only to regular burgers.

Though the ad did carry a footnote to that effect, the ASA said: ‘The

choice of media affects the advertising. People would not have a chance

to read the footnote.’