A report in the Daily Mirror said that the former Atomic Kitten singer's existing deal would not be renewed following a series of newspaper revelations concerning her lifestyle. The Iceland campaigns, created by Tom Reddy Advertising, have recently used other stars, including Jason Donovan and Coleen Nolan.
The Week: Advertising news - Iceland denies Katona axe
Iceland has denied reports that Kerry Katona will be dropped as its spokeswoman when her contract comes up for renewal in March.