The conference, to be held on October 20, is looking at Innovation in Marketing, using academics and business together to address current issues as well as predict new ones.
Joining Professor Webber will be Dr Hugh Wilson and Dr Helen Woodruffe-Burton, with the line-up to cover areas such as the integration of psychographics with profiling system Mosaic and fostering creativity within a group dynamic.
Kate Wilkinson, director of graduate services at the IDM, said: "The research conference performs a pivotal role for the IDM by supporting best practice teaching and research within UK universities."
Full details can be found at the .
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