Speakers include leading academics from the London Business School and the Universities of Bath, Birmingham, Cardiff, Cranfield, Leeds and Nottingham. They will present critical issues and specialist viewpoints with perspectives from business speakers from TBWA\GGT Direct, Quant Marketing and The Values Company. Peter Mouncey, director of research at the IDM, will chair the conference.
There will also be a plenary session where all delegates can respond to, and discuss, the issues raised during the day.
Kate Wilkinson, director of graduate services at the IDM, said: "In its role as promoter of best practice throughout the marketing profession, the IDM has set about a programme whereby senior marketers and top university research groups are brought together for their mutual long-term benefit. Marketing in the Digital Age has been created as the launch pad for a series of ongoing initiatives."
The conference is to be held on October 16 at Arundel House, Victoria Embankment, London. It is for senior direct marketing practitioners and academics interested in deepening their understanding of the changes affecting early 21st century consumers and markets in the UK.
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