Hemingway, co-founder of fashion brand Red or Dead and known for organising such events as The Festival of Thrift and the Classic Car Boot Sale, will join a panel debate focusing on the gentrification of festivals. He decided in Glasgow, Scotland.
The debate will aim to explore whether or not the introduction of designated VIP areas, featuring brand activations, are beneficial to a festival’s reputation. Hemingway and a series of other expert panellists, yet to be announced, will discuss the topic on the event’s main stage on 19 February.
Liz Agostini, event director, said: "We are delighted to announce Wayne as a guest panellist for one of the show’s Access Sessions and fully expect it to be a hotly anticipated debate. Each year, we strive to create content that is challenging, educational and most importantly, relevant to our diverse audience."
Four further Access Sessions will take place at the Event Production Show, including a discussion on ‘The Importance of Opening and Closing Ceremonies to the Cultural Heritage and Legacy of Large Sporting Events’.
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