The agency has produced two teacher's packs, one for primary school kids and the other for secondary school kids, which , and present useful and curriculum-friendly information from which teachers can plan healthy cooking lessons.
The re-brand aims to distinguish "Get Cooking" as an educational resource by steering away from Sainsbury's and Active Kids branding while keeping the style of the award-winning Active Kids 08 scheme.
Angela Goulios, Sainsbury's Active Kids brand manager, said: "The guides provide a valuable and complete resource for educating children about healthy eating and we wanted that delivered in a bright, fun and relevant way, which the rebrand does. We're delighted and we're sure schools and kids will be too."
The A4, 24-page guides will be available from the end of June to teachers who register at the website.
Wax's work for Sainsbury's Active Kids won industry recognition again last month, picking up an ISP Gold.