The ad was created by Watson Phillips Norman and breaks this week. The first half of the spot shows how the poorest communities in Asia and Africa are forced to drink polluted water and explains that a child dies from a water-related illness every 15 seconds.
In the second half of the ad, children are shown drinking clean water and villagers work together to build a well. It ends with the tagline "Give water. Give life. Give 拢2 a month".
Andrew Cook, head of marketing at WaterAid, said: "We hope that our TV campaign will alert more people to the fact that safe water and sanitation are basic human rights, which everyone in the world should have access to. The solution is so easy -- all it takes is 拢2 a month to give someone a lasting supply of clean, safe water."
The ads will run for a month on TV stations including Bravo, MTV, UK Horizons and Paramount. WaterAid is also launching a PR campaign, fronted by the interior designer Laurence Llewellyn-Bowen, encouraging people to sign a petition asking the government to spend more on water and sanitation for the world's poor.
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