See an exclusive video of agency Beatwax's experiential campaign, which celebrated the release of Watchmen.
This one-off spectacle saw the blue-skinned character from the movie,
Beatwax used one of the world's biggest water screen projectors from a barge anchored between the Shell Building and the London Eye. The projection produced a vertical screen of water that extended to more than 21 metres in height and 30 metres across.
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