This next spot, "sense", is similarly oblique as "cog", with a host of scenes that, on first impression, have little to do with cars. The ad promotes Honda's energy-saving engine technology by showing people carrying on normal daily tasks while lights, taps and a gas cooker all respond by only working when needed.
The 60-second spot ends with another voiceover by Garrison Keillor, this time saying: "If things knew when they weren't being used, wouldn't we save a whole load of energy?"
The ad was written by Tom Chancellor and Kim Papworth, art direction was by John Cherry and Tony Davidson. Direction was by Peter Thwaites at Gorgeous.
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