Mike Fischer, chief marketing officer for Microsoft Consumer and Online, said the campaign by Crispin Porter & Bogusky was part of a ‘longterm, multi-year dialogue' with consumers focused on the theme of ‘Your PC, simplified'.
‘We want to take a new approach to the consumer, as this is the year of the consumer,' said Fischer.
Given Microsoft's consumer push, Fischer said it was an ‘interesting time' for rival Google to launch its b2b marketing campaign ‘Going Google'.
The campaign builds on last year's ‘I'm a PC' campaign to show how simple email and imaging software can be.
The Windows 7 ads feature ‘real people' stating ‘I'm a PC and Windows 7 was my idea'.
The Windows 7 launch follows the recent launch of Microsoft's Windows phone and apps store, Windows Marketplace. The Windows phone is currently being advertised with a TV campaign.
Fischer would not be drawn on the UK launch campaign for Microsoft's Bing search engine, which is in beta testing.
Tech Products
Watch Microsoft's 'I'm a PC' TV ad for Windows 7
LONDON - Microsoft has launched a high profile new TV and online campaign for its Windows 7 operating system.
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