It will reveal how people respond to TV advertising in these contexts and offer guidance to advertisers on how they can best integrate with these new viewing behaviours.
Order of the day
09:30 Welcome from Lindsey Clay, Thinkbox’s Chief Executive will introduce the morning’s line up.
09:35 Then and now: Oliver Robertson, Research Controller at Thinkbox, will give us an overview of the Screen Life series to date and why we commissioned this third instalment.
09:50 Home is where the hearth is: Alex Charlton, Partner at Craft and Dr Andrew Canessa, Professor of Anthropology at University of Essex, will reveal what observational research tells us about the living room, why this is such an important place in our lives, and TV’s role within this space.
10:20 TV out of the box: Konrad Collao, Partner at Craft, will look at how TV is now on the move; examine the data from the study and what it tells us about the ways people are now extending their viewing across screens and locations.
10:40 Break for those at the event/half time show for our live web audience: Watch the latest brilliant short films from our Thinkbox Creative Academy who share three ads that have inspired them, but had nothing to do with.
11:10 Screen Life: the method Neil Mortensen, Research and Planning Director from Thinkbox, will tell us about the research techniques we used and the challenges we faced in researching advertising’s role in the expanding TV ecosystem.
11:30 Digging deeper into context: Aileen Dennis, Quantitative Associate from Craft, will take us deep into the data collected around some of the behaviours uncovered which were used to examine the implications for TV advertising.
11:40 Special focus on key planning areas: Alex Charlton, Partner at Craft, will share some key advertising findings of the study, from brand conversations and multi-screening, to on-demand viewing.
12:10 Q&A
12:30 Closing remarks Lindsey will sum up the key points from today
12.45 Live stream ends
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