BigThink@Bafta 2015 is on Wednesday 30 September. on Brand Republic.
Speakers include author and advertising expert Ian Leslie; Richard Eyre, chairman of IAB; Laurence Green, founding partner of 101, and Peter Fincham, director of television at ITV.
On the agenda:
9.30 Welcome and introduction with Lindsey Clay, CEO, Thinkbox
9.35 Curiosity: Why we need to know and why our brands’ futures depend on it. Ian Leslie explores the role that curiosity plays in marketing and media
9.55 Knowledge that makes you smarter: Lindsey Clay gets seriously curious about the facts
10.00 Is it all about now? Apparently, we’re living in a ‘real-time, always-on, data-driven’ world. But what does that actually mean for brands?
10.45 Taking the long view? Short term sales and long term profit; how to get the balance right
10.50 Coffee Break (and online show)
11.20 All the World’s a stage: How can British brands expand into the global market. Is being quintessentially ‘British’ (whatever that is) part of the brand’s assets, or should it become a citizen of the world?
12.00 Brits abroad. Lindsey Clay reflects on good and bad travellers and introduces the Creative Exchange.
12.05 Creative Exchange: Great TV programmes and great TV advertising are central to the success of big brands. We explore the state of creativity on TV, the trends to watch and what they mean for the creative process, and how the creative relationship between advertisers and broadcasters is developing.