Leaders from Amazon, Instagram &Blue 449 gathered in London last week to discuss how brands can use autonomous marketing platforms like Facebook and Pinterest to drive consumers through the purchase funnel, from awareness to conversion.
The event marked the first in a series of panel discussions hosted by advertising tech company, Adaptly, entitled '‘The Consumer Journey Through the Social Funnel."
Frank Martin (senior vice president, Adaptly) said, "Advertisers can gain a lot from these platforms. They can really connect with audiences in new, innovative ways- there’s a lot of capability for personalisation, and they’re able to deliver against very specific marketing objectives in new ways, in new environments."
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