Watch: Havana Club's virtual reality pop-up bar

Havana Club rum has launched a new pop-up experience in Soho which brings Cuba's capital to life for consumers in London.

As part of the experience, visitors to the colourful bar can drink cocktails while donning a VR headset that immerses them in Havana life, from the past through to the present day.

±±¾©Èü³µpk10 went down to Soho to see how it works. 

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