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Read the latest VR News, Articles & Analysis at ±±¾©Èü³µpk10live UK
Dentsu UK and Ireland opens Dentsu Lab in London to drive tech innovation
Virgin and On come on board as UK founding clients.
Space Invaders celebrates 45 years with AR invasion across Europe's cities
Arcade game developed by Taito in 1978.
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel
Dentsu’s gaming chief on the 2023 trends shaping the sector
Brent Koning, Dentsu Gaming’s global gaming lead, explains why he's looking to educate more brands about emerging technologies in the
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
In defence of Meta
Critics have levelled their sights at Mark Zuckerberg’s seeming infatuation with – and multibillion-dollar investment in – the so-called metaverse. But
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Argos runs first campaign to span metaverse and real world
The ads will appear in real-world roadside locations as well as inside the metaverse.
House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech
The Game of Thrones dragons take over popular landmarks as prequel House of the Dragon premieres.
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Hearst UK launches new experiences division
Experiences will be created for both the physical and the digital worlds.
The BS, the risks and the opportunity: why marketers should care about Web3
The growth of Web3 offers myriad opportunities for brands to connect with consumers in new ways but there are issues
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