Fisher-Price has teamed up with documentary filmmaker Patrick Creadon to shoot the birth of 10 babies in seven countries, as part of the toy company's latest digital campaign.
The stars of the 90-second "wishes for baby" spot by Weber Shandwick, are newborn babies delivered in the early hours of 1 January 2015 in cities across the globe, including Nairobi and Tokyo, .
The 10 newborn babies are all shown with their mothers in their first shared experience.
The ad is part of a web series targeting millennial parents called ' a collaboration between Fisher-Price and pop-star Shakira’s Best Possible Start foundation.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)