Washington lottery 'vault' by Publicis Seattle
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Advertiser
Washington Lottery -
Agency
Publicis Seattle
This "vault" spot created by Publicis Seattle for the Washington State Lottery seeks to educate through simple demonstration that alternate means of winning large sums of money are often fraught with peril. Working on the reliable truism that everyone enjoys a laugh at someone else's misfortune, the spot is currently getting the attention of that segment of Washingtonians who would like to have a million dollars. It features a hapless duo wagering on ridiculous feats of strength and shows one man attempting to leap over a car and failing abysmally by crashing through the windscreen.