Washington Lottery 'birds' by Publicis Seattle
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Advertiser
Washington Lottery -
Agency
Publicis in the West, Seattle
Publicis in the West has produced this brilliant spot for the Washington Lottery as part of a campaign to capture the spirit of playing the lottery.
Although it appears that the birds are flying, they were not allowed to actually take off with the hang gliders.
Instead, the birds were suspended in harnesses above the ground and shot from a number of different angles.