Warner signed up Mesh Digital as part of its marketing strategy to push the band's new single 'She Might', hitting 200,000 consumers in six weeks, of which 5% went on to register.
The new teen band sensation, originally discovered by Busted's producer in a supermarket near Portsmouth, recently signed to Warner Music in a worldwide record deal, joining bands such as Green Day and REM.
Meshcards are branded loyalty-like business cards that combine viral marketing with CRM and database marketing.
In the case of the Noise Next Door teenagers hand out the Meshcard to their friends. If their friends like the cards enough they visit the website and sign up themselves and in doing so become a brand ambassador for the band.
The set of 20 Meshcards are entirely sponsored by Warner Music and free to consumers. They are designed and ordered via the new Noise Next Door .
Matt Mansell, managing director Mesh Digital, said: "This particular campaign has been implemented with great consideration for the Warner CRM system, utilising many common attributes in the most consumer friendly and ethical way. There is no doubt this will be a hugely successful campaign for Warner and the band. The Meshcards product achieves so many of their marketing objectives, and the target audience and actual meshcard designs chosen are just perfect."
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