Credits
Title
Client
Media planning and buying
Creative agency
Production company
Creative director
Warner Bros "Continuity bat" by Drum
-
Advertiser
Lego and Warner Bros. -
Agency
Drum -
Sector
Media / Entertainment Brands, Cinema brands and Television brands
Lego Batman is taking over Channel 4's ad breaks and giving intros to shows to promote Warner Bros' The Lego Batman Movie.
Will Arnett, the actor who provides the voiceover for the character in the film, also voices the ads, which were created by Omnicom's Drum. Eighteen animated intros will be shown across four days in more than 40 ad breaks. PHD brokered the deal.
In 2014, Warner Bros took over an ad break on ITV to promote The Lego Movie.
