Users accessing the main with a mobile phone will be automatically redirected to the mobile site.
The mobile site provides information and inside scoops, supporting fundraising efforts with "click to call" technology -- making it easier to make a donation and get information on other ways to contribute and raise money.
A dedicated Red Nose Day Twitter account will also publish up-to-the minute action from around the UK directly to mobile phones. This is made possible through the unique combination of WAPL -- Wapple's XML-based mark-up language and mobile publishing platform Canvas.
Mark Kirley, mobile project manager at Comic Relief, said: "The beauty of Wapple is that it makes it possible for people in many of the countries Comic Relief funds to see what's going on.
"But most importantly, having a Red Nose Day mobile website for the first time will help promote the event and encourage more donations.
"Wapple has done a great job in a short space of time by very quickly delivering a creative, easy to use site that provides all the information people need when they are out and about -- whatever phone they have."
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