Wallpaper signs Jaguar as sponsor of its Design Awards

LONDON - IPC Media's Wallpaper has signed luxury car marque Jaguar to become the headline sponsor of its Design Awards.

Wallpaper said this year's awards, being held at the Hayward Gallery tonight, aim to celebrate and congratulate the year's highest design achievers, whether it is extraordinary architecture, brilliant product design or the most life-enhancing item.

Jaguar will feature in the Design Awards edition of Wallpaper, published on January 11. Jaguar is also supporting the reader's choice Techno on the Go award at the ceremony.

CJ O'Connell, global marketing director at Jaguar, said: "The Jaguar Wallpaper association is an ideal marriage, Jaguar is a luxury brand which designs beautiful fast cars, whilst Wallpaper adds its unique perspective on the world of design, interiors, fashion and travel."

The Design Awards are judged by an international panel that includes actress Jane Birkin, design team Viktor & Rolf and Japanese designer Naoto Fukasawa, and covers various categories including architecture, domestic design, fashion and beauty, media and travel.

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