The Journal's Weekend Edition will include the latest business and financial news and information, and will also feature a new section called Pursuits, which will extend the Journal's Business of Life section that has grown from Weekend Journal and Personal Journal.
Peter Kann, chairman and CEO of Dow Jones & Company, said: "The Wall Street Journal Weekend Edition represents a significant profitable growth opportunity for Dow Jones and the Journal. It will further strengthen the Journal's pre-eminent position as the leading publication for business and expand its franchise to the benefit of readers, advertisers and shareholders."
Dow Jones hopes that that the Weekend Edition will grow long-term revenues and profits for its flagship newspaper business.
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