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Gary Lineker, accompanied by The Wanted and The Only Way Is Essex's Joey Essex and Chloe Sims, encourages the British public to take part in Walkers' new campaign, "what's that flavour?".

The ad, by Abbott Mead Vickers BBDO, aims to get the nation talking about Walkers' three new mystery flavours. It's set to Craig David’s 2008 hit What’s Your Flava?.