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Walkers is launching an online competition with a TV ad featuring its brand ambassador Gary Lineker. Abbott Mead Vickers BBDO created the ad, in which the football pundit drives a tractor and spills ingredients – such as potatoes and tomatoes – all over the countryside. The spot promotes Walkers’ new giveaway, where customers can enter an in-pack code online for a chance to win prizes. It was written by Simon Welch, art directed by Matt Welch and directed by Paul Weiland through Weilands.