The campaign includes a 500,000-item door-drop and partnership with OK! magazine.
The door-drop will deliver a sample bag of main adopter flavour Thai Sweet Chilli in a box featuring Tara Palmer Tomkinson imagery, a "Do not disturb -- I'm enjoying a moment of me time with Sensations" door sign with details of the Roasted Onion & Balsamic flavour and money-off coupons.
The door-drop uses Haygarth's in-house Smart Targeting tool to identify 500,000 suitable homes.
In addition, Haygarth struck a promotional deal with OK! magazine to incorporate a six-page editorial feature on Tara Palmer Tomkinson's "me time" linking back to the brand campaign. Readers can also claim a free pack of Sensations crisps.
Alison Backhouse, senior brand manager for Walkers Sensations, said: "The launch of Roast Onion & Balsamic will provide a further extension to this hugely successful brand and we have high expectations of continued growth of Sensations with the launch of this new flavour."
The campaign will be evaluated through redemption figures for the door drop coupon, OK! promotion as well as sales uplift.
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