Walkers has released its new television advertisement online prior
to its broadcast debut.
The footage is available on a new microsite created in the lead-up to
its national campaign promoting the launch of its new Walkers Heinz
tomato ketchup-flavoured crisps.
Visitors to the microsite, which is available within www.walkers.co.uk,
were given a sneak-preview of the TV advertisement, featuring sports
stars Gary Lineker and Steve Redgrave, three days before its first TV
broadcast on Monday.
As well as featuring news and product information the micro-site also
includes nine behind-the-scenes clips of the making of the
advertisement.
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