Hotel group Waldorf Astoria has looked to take the art of brand storytelling to new lengths with an interactive novella featuring a fashion designer character played by James Bond actress Olga Kurylenko.
Users can follow "The Escape Artist", penned by British writer Simon Van Booy, by scrolling down through prose and clicking on an assortment of supplementary video, images and audio content. The initiative will be promoted with digital and social activity in the
The campaign will be hosted at .
Company: Hilton Worldwide
Brand: Waldorf Astoria Hotels & Resorts
Client: H. Stuart Foster, vice president of marketing, Waldorf Astoria Hotels & Resorts
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