LONDON - Waitrose is focusing on the festive homeward journey in its Christmas campaign, which launches on 18 November to Christmas Eve.
The TV ad, created and developed by MCBD, centres on the anticipation people feel on their journey home at Christmas. In between shots of people heading home, a range of Waitrose Christmas food is showcased.
A mixture of 40 and 60 second ads will run until Christmas Eve, with additional 10 second ads highlighting special food offers.
The campaign is supported by four press ads that emphasise the quality of its Christmas food. These will run to in newspapers, weekly and monthly magazines.
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