The animatronic satanic infant rides around hidden from view in a radio-controlled pram, until unsuspecting New Yorkers approach to take a closer look, at which point it lurches up out of the pram and emits a blood-curdling scream.
The real-life action cuts to a scene from the film, with a man in a hospital bed proclaiming, "The anti-Christ is coming," before the title of the movie is revealed.
Client: 20th Century Fox
Brand: ‘Devil’s Due’
Agency: Thinkmodo