Volkswagen 'efficiency' by DDB London

Volswagen 'efficiency' by DDB London
Volswagen 'efficiency' by DDB London

Volkswagen proves its German efficiency in this latest work by DDB by subbing their print campaign to within an inch of its life to reveal a simple message.

Each poster reveals over-worded text describing the efficiency of the brand’s BlueMotion technology. The text has either been crossed through or highlighted to leave just a simple statement.