The campaign, created by BMP DDB, is based around the idea that it is easy to forget to fill up with diesel because Volkswagen's diesel cars run so well. The 50-second commercial features Mike Oldfield's Tubular Bells music, which was featured in horror movie 'The Exorcist', and show a series of vignettes of people writing something the audience can not see.
In the first shot, a woman is writing in the dust of a Volkswagen Golf with her finger. Then a man opens the door of his garage to reveal the word "DIE" written in red paint.
The next shot shows a woman rearranging the magnetic letters on her fridge door to create a new reminder, but the word she is creating is concealed. These scenarios continue until the final shot, where a Golf pulls into a garage forecourt and there is a close-up of the driver's hand showing the word diesel.
The strapline is: "VW diesel. It's easy to forget."
The creative team behind the advertisement were copywriter Dylan Harrison and art director Feargal Balance. It was directed by Paul Gay through Outsider. Media planning and buying for the campaign was through Mediacom.
The campaign launched this week on nationwide basis in the UK. It is the first television advertising BMP DDB has done for Volkswagen diesel cars since 1996.
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