Levin, who began his career in professional tweeting following the London riots, says brands tend to struggle finding their tone of voice on the social network.
He says: "Often, that tone of voice on Twitter can and should be different to the tone of voice elsewhere."
Levin started tweeting for the Dolphin Pub in Hackney and now tweets and advises brands on Twitter full-time.
In the video below, Levin continues to explain how he started out on Twitter and the moment he realised it had turned into a career.
.jpg)
.jpg)